I am a final year student at UCA studying for a BA (Hons) in Fashion Promotion and Imaging.
I thought it was about time I started a blog and shared some of my thoughts and ideas!
For my final major project I have been studying the mature woman and what she wants and expects from retail and fashion brands in particular. Combining the feedback from interviews with many mature women and my fresh and innovative approach to marketing and consultancy I am able to advise brands effectively.
I will be compiling all of my research into the very first issue of a consumer trend publication named Insight. It will offer its readers an insight into mature women's attitudes to style and shopping. The aim is to help brands to target this consumer effectively: to attract, serve and please her without patronising her.
This project has led to a passion for trends, consumer behaviour, marketing and strategic consultancy.
I will be updating my blog in the future with snippets from the publication as well as links to other relevant websites, blogs or companies that may be of interest to those involved in the industry .... enjoy!
