Westfield Part II

WALLIS have created a rather eye catching window with mannequins positioned around a glowing star, celebrating the festive season in December 2008. Styling has remained rather youthful yet modest cuts encourage mature women to enter and see more. The attraction is maintained by the framed images to the left of the entrance which is a nice touch. Wallis would do well to have more mannequins in-store for inspiration.




NEXT in Westfield has really updated its look. Most Next stores are severely lacking in mannequins and styling inspiration, but this Next has upped its game offering mannequins and in-store graphics throughout. However, some of the styling is a little OTT for Next's typical consumer and the introduction of the animals is a tad too much. Unfortunately the clear perspex images hung inbetween the mannequins and the woodland animals create a bit of an eye sore. The consumers eye is so distracted that it may just give up! Next could work the folk trend successfully for an array of consumers of all ages, unfortunately this hasn't been translated effectively.

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