Given a choice, Yves Saint Laurent designer Stefano Pilati says he would much rather see plenty of women walking around in his designs than erect some enormous brand temple.
Pilati's newest project: a permanent, season-less and sharply priced collection of YSL essentials dubbed "Edition 24", helps fulfill the brand's promise of not only inciting desire, but serving women with a complete wardrobe for modern life.
The collection, which can be assembled into 24 looks, comprises all the elements a fashionable woman might need for an overnight trip, from oversize sweaters to a chiffon dress that can be rolled into a ball and tossed into a roller suitcase — also part of the line.
"Timeless" and "versatile" were the words Pilati used repeatedly to describe the range, which includes some of the most iconic styles of the founding couturier (patent trenchcoats, safari jackets, tuxedos), plus plenty from Pliati's three-year reign at the house, part of Italy's Gucci Group. There's even an item from the Tom Ford era — silk T-shirts — among Pilati's earliest output as women's design director. (He joined YSL from Prada Group in 2000 and succeeded Ford in 2004.)
“It's about building a wardrobe; finding everything you need. And it's not necessarily linked to the direction of a season.”
(From WWD)
Spring 2009
Pilati's newest project: a permanent, season-less and sharply priced collection of YSL essentials dubbed "Edition 24", helps fulfill the brand's promise of not only inciting desire, but serving women with a complete wardrobe for modern life.
The collection, which can be assembled into 24 looks, comprises all the elements a fashionable woman might need for an overnight trip, from oversize sweaters to a chiffon dress that can be rolled into a ball and tossed into a roller suitcase — also part of the line.
"Timeless" and "versatile" were the words Pilati used repeatedly to describe the range, which includes some of the most iconic styles of the founding couturier (patent trenchcoats, safari jackets, tuxedos), plus plenty from Pliati's three-year reign at the house, part of Italy's Gucci Group. There's even an item from the Tom Ford era — silk T-shirts — among Pilati's earliest output as women's design director. (He joined YSL from Prada Group in 2000 and succeeded Ford in 2004.)
“It's about building a wardrobe; finding everything you need. And it's not necessarily linked to the direction of a season.”
(From WWD)
Spring 2009
Autumn 09
This is a far more successful and enticing take on a capsule wardrobe, unlike the M&S attempt.
YSL are so sure that these staple items will be a success that they have announced that all Edition 24 styles are available for reorder. There is nothing more heartbreaking than falling in love with an item, wearing it to death and then not being able to replace it. This is often common with the more mature market as some find the perfect product is few and far between.
It is imperative that high street brands are constantly monitoring the actions of high end brands as means of inspiration.
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