“Rhodes will launch her range of clothes, accessories, holiday wear and lingerie, on May 7 this year. She has taken the summer dresses and kaftans that sell well in M&S and has meshed them with her trademark bright colours and bold flower motifs.”
(telegraph.co.uk)
Of all the collaborations that M&S could make, this really doesn’t fit. They have missed their core market again! Although mature women grew up in the 1970’s it doesn’t mean they want to wear the same things the next time round. These women want structure, fit and flattery. In my opinion, M&S is better off avoiding the gimmicky celebrity collaborations (previously jumping on the sex and the city bandwagon) and hold out for a meaningful meeting of minds with the likes of Donna Karan or Carolina Herrera.
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